Gokasho Asahi: Tea Meets Yunico Uchiyama

From our journal · December 2024 · announcement dated 24 December

Gokasho Asahi
Competition-grade, single-cultivar matcha
Label designed by Yunico Uchiyama for MTCH™.

I have been a fan of Yunico Uchiyama (内山ユニコ) for a long time. Everything she draws has always felt right to me.

Several years ago, I told Yunico about an Asahi cultivar tea of competition grade, made by an award-winning producer. We talked about its distinctive ooika, the aroma developed through shading, and its bold flavour.

That conversation became Asahi-chan: a stylish, spirited girl dressed in green, wearing sunglasses to greet the morning sun, just as the name Asahi (あさひ) suggests.

The Gokasho Asahi 40 g set was priced at THB 1,500. It came with a four-colour printed box, a special sticker set, a postcard and a coaster, made specifically for this tea. It was a one-time release of only 100 sets.

Original release details

Walk-in purchases and customer-arranged courier pickups began at 09:00 on Wednesday, 25 December 2024. The 40 g box set was THB 1,500, with a limit of one set per person per day.

On Shopee, sales opened at 20:00 on Tuesday, 24 December 2024. Shipping began on Thursday, 26 December. The 40 g box set was THB 1,600.

Orders were not accepted through Direct Message or Inbox. These prices and conditions refer to the original December 2024 release.

Yunico Uchiyama: @yunico_uchiyama.
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